SubjectLines
A shop owner laughing with delight at her laptop while writing her newsletter over breakfast

Ten visible checks · 175-word spam list · nothing uploaded

Will they open it? Score the line before you send.

Every check shown — length, curiosity, spam words, the exact character where Gmail cuts you off.

Try:
Score
81/100
Strong
Characters
37
sweet band 26–50
Words
8
aim for 4–8

The ten checks

  • Length 37 chars — the sweet spot (mobile shows ~35, desktop ~70).
  • Word count 8 words — scannable at a glance.
  • Concrete number A number — specifics read as credible and get opened.
  • Curiosity frame Statement only — a question frame adds pull.
  • Second person Speaks to the reader directly — the strongest single lever.
  • Power words No emotional trigger words — one curiosity/urgency word helps.
  • Emoji No emoji — fine for B2B; one can lift B2C opens.
  • Capitalization Sentence case — reads like a person, not a promo.
  • Exclamations No exclamation marks — calm reads confident.
  • Spam words Clean against the 175-word trigger list.

Where clients cut it off (approximate)

Gmail app (mobile)Your Q4 plan: 2 spots left this…35 ch
Outlook (desktop)Your Q4 plan: 2 spots left this month45 ch
Yahoo MailYour Q4 plan: 2 spots left this month60 ch
Apple Mail (iPhone)Your Q4 plan: 2 spots left this month65 ch
Gmail (desktop web)Your Q4 plan: 2 spots left this month70 ch
Truncation figures are engineering approximations — devices, font sizes and zoom shift them. The … marks where the line would cut.

Scoring runs entirely in your browser — nothing is uploaded. Scores grade the checklist, not your list; your own open data makes the final call.

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What this site does — and what it does not

  • Every check shown — you see each point move and why.
  • Nothing uploaded — all scoring stays in your browser.
  • One engine everywhere — tester, generator, checker agree.
  • Not an inbox-placement guarantee — reputation and engagement outrank words.
  • Doesn't know your list — your open data outranks the checklist.
  • Not an AI writer — deterministic templates, no black box.